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ABOUT US

michael bsharah

A TOP PR FIRM IN DETROIT

Bsharah Public Relations (BPR) is a highly effective and growing PR firm. Located in Royal Oak, it serves public- and private-sector clients throughout the Detroit area.

In order to best achieve strategy, clarity, and impact, we will continually learn about your organization and your goals, while offering strategic advice and options as we go that fit your evolving needs and situation. For us, it’s about formulating customized deliverables that go beyond your expectations. At Bsharah Public Relations, providing the highest quality services and products to clients are paramount.

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My team and I specialize in strategic public relations counsel.

Michael Bsharah possesses more than 30 years of experience in public relations and communications, working productively and successfully with employers and clients alike. After spending time as an account executive and account supervisor with two other public relations firms, he was recruited in 1998 by then-Dearborn, Mich. Mayor Michael A. Guido to be both his press secretary and the director of the city’s Department of Public Information.

During his tenure with the City of Dearborn, Bsharah exceeded the Mayor’s charge for modernizing and energizing the department. He helped establish the City of Dearborn as a constructive force for change, growth, and diversity through local, regional, and national electronic, print media, and structured community word-of-mouth messaging. He frequently advised and collaborated with Mayor Guido and other senior staff on a range of issues, often preparing the mayor for local, regional, and national media opportunities, while regularly representing the city on television, radio and in print as its spokesperson.

Due to several crises that confronted the city in the early days of his watch, Bsharah established a well-respected expertise in managing both crisis communication and the crises themselves. He helped direct communications and community outreach following a 1998 summer storm which took out power for one third of Dearborn’s homes for a week. That was followed by a hazardous materials spill in a neighborhood and the explosion that ripped through the Ford Rouge Powerplant in early 1999.  

In September 2000, he launched Bsharah Public Relations.

Throughout his career, Bsharah has provided communication counsel and services to a wide range of Michigan and West Virginia organizations and industries including waste management, law, faith-based, environmental/brownfield redevelopment, higher education, organized labor and labor-management coalitions, and municipal, county and federal government entities.

Retained by the United States Census Bureau in November 2009, Bsharah Public Relations produced and implemented strategic communication plans for the Detroit Region. He developed solid, ongoing relationships with key organizations and political leaders throughout the region that led to record Census participation in Michigan, Ohio and West Virginia. 

In fall of 2010, Bsharah was presented with two awards of recognition from the U.S. Census for his work in the national effort. “As a team leader and partnership specialist, Mr. Bsharah has made a huge contribution to the Detroit Regional Census Center Partnership Program. His work was crucial in helping us connect to the hard-to-count and increase participation and response rates in his area of consideration. His work with local government officials and community groups solidified partners for the current Census and likely for the next 10 years.”

Starting in early 2011, Bsharah was invited by the White House Office on Public Engagement to participate in a series of issue-oriented conference calls with national community leaders on a wide range of issues including sustaining landmark American health care reform and the future of United States economic aid to developing nations. A few years later, he participated in a conference call with Special Assistant to the President and White House Coordinator for the Middle East, North Africa and the Gulf Region, Phil Gordon, at the invitation of the White House Office on Public Engagement.

Bsharah Public Relations has produced hundreds of media results on behalf of clients. In 2019 and 2020, Bsharah Public Relations achieved significant local, regional, national and international client results following the tragic, high-profile deaths of Titus Cromer, Jr. and Bobby Reyes. BPR’s work on behalf of a law firm about the impact of COVID-19 on families and frontline essential healthcare workers generated many of the top stories in print and evening television news coverage throughout much of 2020.

Alex Lundberg

Alex Lundberg has more than 25 years of experience in media and marketing communications. He began his career as a beat reporter in the Detroit area, writing about local politics, economic development, arts, culture and education. Later, he focused his career on marketing, social media and public relations.

After starting his career in news at the Plymouth-Canton Community Crier (one of a handful of single-owner newspapers in the state), he moved on to regional publications. In the Downriver area, he wrote for the News Herald newspapers, then joined the Observer & Eccentric newspapers in Wayne and Oakland counties. During his time at those newspapers, his byline appeared under every masthead in the company, both as the Oakland county correspondent and as a roving beat reporter. He also wrote and edited a BNP Media publication dedicated to construction trades. 

Alex’s freelance work has also appeared in the Detroit Free Press, the Oakland Press, Michigan Lawyers Weekly, Oakland Business Review, The ‘Ville, The Rock, Farmington and West Bloomfield Patch online newspapers and the Spinal Column. As a guest blogger, he has provided online content for law firms and public relations agencies in Oakland county. He has written educational copy for an online job training company. He has created content for digital platforms and online and print newsletters. He has developed social media and print content for small business. 

He is a graduate of Central Michigan University and the winner of Michigan Press Association awards for feature and news writing. 

He is a published author (“Detroit’s Masonic Temple”), home brewer and vintner and resident of Farmington Hills, Michigan.

Liz Clark

Liz graduated from UM-Dearborn with a degree in English and Communication in 2013  and never left. She currently works there as a Career Counselor and helps students  with the internship process. She also volunteers for Vista Maria and Friends for the  Animals of Metro Detroit and likes to cook, read and play guitar. 

Liz has been an effective and valuable assistant to BPR and our clients since the winter of 2020.